Altus Brands is the culmination of a long time desire of the three founders to own and grow a company while contributing to the community and industry. In 2008 the timing was right to branch out and begin this journey. A partnership was formed, resources committed, strategy developed and responsibilities assigned.
Our Concept
Experience in the recreational market indicated there were a significant number of small companies with a single product, or limited product line, that with a strategic approach and appropriate resources could be stewarded to greater growth and profitability. These brands are typically founded by an entrepreneur, who is either approaching retirement age, and does not have a succession plan. Some businessman have outstanding products and ideas, however may lack the experience or resources needed to fully capture their brand's value.
Altus Brands identifies companies in the hunting, fishing and outdoor recreation marketplace, which manufacture and sell retail products through similar channels of distribution. Altus has the flexibility and creativity to work with existing owners to develop a plan for partnering or acquisition which will unlock the value of the company. Typically, these plans include additional capitalization, integration and leveraging of established distribution channels, production and administration.
Our Name
Altus signifies striving to be the best. The ever reaching upward, climbing the peak, summiting the pinnacle. The name symbolizes the intention to build a portfolio of high quality and respected brands-each maintain their individual brand identity and brand promise
