The World's Finest Bowstrings!!

Manufacturing custom bowstrings for all modern day compound bows, recurves and crossbows. 

When we began over a decade ago, we developed the “Pre-Stretching” technology that other companies tried to mimic. Yes that technology was great; however we believe that progress means never being satisfied. In 2007 we introduced our Proprietary Interlocking Molecular Manufacturing Process - P.I.M.M.P.™ which aligns and locks the molecules of the fiber itself before construction to prevent residual creep. This process sets fiber on a molecular level, which provides a bowstring that can be relied upon to hold its length
regardless of environmental conditions and greatly increases consistency.

We have taken string reliability to a level many never thought possible with the inclusion of patented Weatherlock™ technology on all our string products. Winner’s Choice has worked diligently with Scent Control systems- inventors of the amazing Weatherlock™ technology- to develop our new Weather Tamer String Treatment™ featuring Weatherlock™ technology. This innovative new string
treatment not only makes strings impervious to all weather conditions by completely waterproofing the string, but also protects the string fibers from abrasion better than any other string product currently available. This treatment reduces heat absorption which also robs accuracy. Weatherlock™ technology is standard on all Winner’s Choice Bowstring products, and is setting yet another
standard that competitors simply can not match.

This new addition simply adds value to the existing features that have made Winner’s Choice strings the Gold standard in our industry.Tried and true features such as our patentedserving system and proprietary construction method insure
no peep rotation, no serving separation and no residual creep. Our one year limited warranty is unparalleled in the string industry. No other string manufacturer, regardless of their claims, uses our construction process and no
other string maker can achieve our unprecedented results.

Our strings are different in other ways too. We use Winner’s Choice exclusive
serving materials such as X-Braid Plus™ which is designed specifically for
our patented serving tools to provide excellent life with no separation on
problem string areas. All cam end loops are served with our X-Coat™ serving
material for easy installation and ultra thin transition areas for added life and
durability. High quality BCY 3-D and Halo serving is also used in specific
locations. We strive to use the best serving materials for each particular
application with the goal of long string life at the forefront.

We at Winner’s Choice are constantly researching, testing, and refining
our products to make them better for you. While we are one of the nations
largest string manufacturers, we realize that our quality and innovation is
what keeps us on top and others chasing our heels. We won’t cut corners to
save a buck and we still give each and every string the attention to detail you
expect from a premier product. We maintain an excellent staff of qualified
employees who take pride in their craft. Each piece is hand checked with
state of the art precision equipment to insure quality and consistency.
This process assures that we can guarantee your Winner’s Choice string will
exceed the quality level of any other string manufacturer. We have raised
the bar for scientific method, advanced our materials, and have reached the
highest level of industrial objective. We are technology redefined and the
benchmark others try to reach.