When Pete Rickard developed Original Indian Buck Lure in 1934, he didn't realize he was creating an industry. He just wanted to improve his own hunting. Knowing that a strong natural formula that attracted deer and covered his own scent was the way, he followed a dream.
Pete discovered the secret of consistently successful deer hunting was over coming a deer's acute sense of smell. Hunters immediately laughed at the idea of lure to attract deer. If he had listened to those who thought he was crazy, he would not have become the pioneer and innovator of Indian Buck Lure...as popular today as it was when it was first introduced over sixty years ago.
Thousands of testimonial letters received at Rickard's Catskill Mountain-based company speak of the effectiveness of Pete Rickard's lures.
There have been many imitators. Most have come and gone. Pete Rickard remains forever the innovator His revolutionary Four Phases of Scent Control is a system based on sound field studies. It teaches hunter the correct use of scents by starting clean, laying scent trails, applying lures and stoppers, and matching cover scents. The Pete Rickard System not only diminishes a deer's sense of smell, it actually uses it to the hunter's advantage.
Pete Passed away in 2002 after 60 years of providing quality products and innovations to the hunting and trapping industry, but his legacy lives on in his foresight and love for the outdoors.
